NIKE
Embrace the girl power!
ABOUT
Nike contacted me to design an art installation for their flagship store to celebrate and embrace girl power. My innovative and dynamic art style was the perfect fit to bring this empowering vision to life. I was chosen as the ideal artist to create impactful, visually cohesive installations that would enhance Nike's brand message and store aesthetic.
Location & Date
April 2021
Harbour City, Tsim Sha Tsui, Hong Kong
CONCEPT
Dynamic and Feminine
Active and Diverse Movement
The concept of the mural centers on an active movement of the central character, portraying a unique back-style high jump. This movement captures both the energy and femininity Nike sought to convey. By incorporating the sole pattern of the iconic Air Force One sneakers, the artwork seamlessly blends athletic elements with a soft and pastel coral and pink color scheme, perfectly matching the store’s interior. The mural also dissects and integrates sneaker elements, adding depth and a nod to Nike's heritage.
INSPIRATION
Empower and Inspire
Fusion of Strength and Grace
The inspiration behind this mural is to fuse strength and grace, embodying the essence of girl power. The soft pastel tones symbolize subtle strength and elegance, while the dynamic movement represents the power and versatility of women in sports and life. Drawing from the intricate design of Air Force One's sole pattern, the mural not only highlights Nike's iconic legacy but also inspires a sense of empowerment and movement, encouraging every viewer to embrace their active and feminine sides.
